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Greenwashing and ASCI’s guidelines

Santhosh Kumar 18/11/2023

Greenwashing and ASCI's guidelines mind map
Context
Manisha Kapoor's Statement
CEO and Secretary-General, ASCI
Emphasis on informed consumer decisions
Encouragement of stakeholder feedback
Recent Developments
Open for feedback until December 31, 2023
Aim to curb greenwashing in advertising
ASCI
Advertising Standards Council of India
Role
Enhancing transparency
Accountability
Approach
Draft guidelines development
Multi-stakeholder task force involvement
Environmental experts included
Public feedback invitation
Deadline December 31, 2023
Focus on truthfulness
Evidence-based claims
Surveillance findings
Misuse of environmental terms
False impressions of environmental benefits
Greenwashing
Definition
Deceptive environmental claims
Practices
Misleading advertising
False positive environmental impact suggestions
Types of claims
Explicit
Implicit
Proposed Guidelines
Absolute Claims
Terms like "environment friendly"
Requirement for high substantiation
Comparative Claims
Basis of comparison clarity
Environmental benefit over previous versions
Full Life Cycle Basis
Product or service life cycle focus
Limitations clarity
Specificity
Clarification on product, packaging, service
Misleading Practices
Prohibition of false claims
Avoidance of highlighting absent damaging ingredients
Certifications and Seals
Clear attribute evaluation
Recognized certifying authorities
Visual Elements
Prevention of false impressions
Aspirational Claims
Need for actionable plans
Carbon Offset Claims
Disclosure of emission reduction timeline
Avoidance of legally required reduction claims
Compostable, Biodegradable, Recyclable Claims
Qualification of aspects
Backing by scientific evidence

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Tags: 18.11.2023, Newsbits

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