Amul Expands to European Market
Amul, managed by the Gujarat Cooperative Milk Marketing Federation (GCMMF), is set to launch its products in the European market, beginning with Spain in November 2024. Known for its high-quality dairy items, Amul plans to cater to both the Indian diaspora and European consumers. Challenges such as non-tariff trade barriers and stiff competition are acknowledged, but the expansion is poised to enhance Amul’s global presence. With a turnover of ₹80,000 crore and 3.6 million farmers under its wing, Amul aims to capitalize on its strong brand reputation and innovative strategies to succeed in Europe.
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