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Greenwashing

Santhosh Kumar 28/06/2023
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Greenwashing upsc notes Context Global norms introduced to combat greenwashing Pressure on companies to disclose impact on climate change What is Greenwashing Misleading consumers About environmental benefits of a product or service Through deceptive promotion and advertising Risks associated with Greenwashing Misleads consumers Diminishes trust in environmental claims Prevents necessary behavioural change for environmental protection Measures to prevent Greenwashing Legislation, regulation, and enforcement Mandate transparency and punish deceptive practices Education For consumers about misleading marketing tactics Verification Use of third-party verification for environmental claims

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Categories: Environmental Pollution, Global Warming & Climate Change, GS4 (Ethics)
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