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Greenwashing

Santhosh Kumar 28/06/2023

Greenwashing upsc notes
Context
Global norms introduced to combat greenwashing
Pressure on companies to disclose impact on climate change
What is Greenwashing
Misleading consumers
About environmental benefits of a product or service
Through deceptive promotion and advertising
Risks associated with Greenwashing
Misleads consumers
Diminishes trust in environmental claims
Prevents necessary behavioural change for environmental protection
Measures to prevent Greenwashing
Legislation, regulation, and enforcement
Mandate transparency and punish deceptive practices
Education
For consumers about misleading marketing tactics
Verification
Use of third-party verification for environmental claims

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