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Greenwashing and ASCI’s guidelines

Santhosh Kumar 18/11/2023
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Greenwashing and ASCI's guidelines mind map Context Manisha Kapoor's Statement CEO and Secretary-General, ASCI Emphasis on informed consumer decisions Encouragement of stakeholder feedback Recent Developments Open for feedback until December 31, 2023 Aim to curb greenwashing in advertising ASCI Advertising Standards Council of India Role Enhancing transparency Accountability Approach Draft guidelines development Multi-stakeholder task force involvement Environmental experts included Public feedback invitation Deadline December 31, 2023 Focus on truthfulness Evidence-based claims Surveillance findings Misuse of environmental terms False impressions of environmental benefits Greenwashing Definition Deceptive environmental claims Practices Misleading advertising False positive environmental impact suggestions Types of claims Explicit Implicit Proposed Guidelines Absolute Claims Terms like "environment friendly" Requirement for high substantiation Comparative Claims Basis of comparison clarity Environmental benefit over previous versions Full Life Cycle Basis Product or service life cycle focus Limitations clarity Specificity Clarification on product, packaging, service Misleading Practices Prohibition of false claims Avoidance of highlighting absent damaging ingredients Certifications and Seals Clear attribute evaluation Recognized certifying authorities Visual Elements Prevention of false impressions Aspirational Claims Need for actionable plans Carbon Offset Claims Disclosure of emission reduction timeline Avoidance of legally required reduction claims Compostable, Biodegradable, Recyclable Claims Qualification of aspects Backing by scientific evidence

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