New Guidelines for Coaching Sector Advertisements
The Central Consumer Protection Authority (CCPA) introduced new guidelines to regulate coaching sector advertisements. These aim to prevent misleading claims about courses, faculty, and fees, while ensuring transparency and fairness. Key provisions include mandatory written consent for promotional use of students’ success, prohibition of false urgency tactics, and collaboration with the National Consumer Helpline for grievance redressal. Violations are subject to penalties under the Consumer Protection Act, 2019. With over 16,000 complaints addressed in 2023-2024, the guidelines promise to enhance trust and protect students from exploitation.
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